THEORIES ON THE UFC PUBLIC RELATIONS DIRECTOR’S MOVE
Jennifer Wenk has left the position of Public Relations Director with the UFC to start a new PR firm, primarily to represent Malki Kawa’s fighters, including Jon “Bones” Jones and “Suga” Rashad Evans.
Depending who you spoke to, Wenk was both famous and infamous with UFC fighters and management; but by any measure, she was a mainstay at the UFC. Wenk was replaced at the UFC by her former WEC counterpart Dave Scholler.
It seems strange that Wenk would take an apparent step backwards from the Las Vegas based UFC to: (1) form a new company of her own; and (2) align with a Florida based highly controversial management comapany.
Wenk’s departure from the UFC could have been spurred by Kawa’s agency Authentic Sports Management, after the debacle which has become the Evan’s/Jones rivalry. Evans and Jones have apparently started a blood war, where one didn’t need to exist,
because of their upcoming fight. The hostility between Evans and Jones became personal and has divided Jackson’s MMA and most if it’s fighters, trainers and periphery personnel.
Had Jones and Evans been prepared for the highly predictable PR spotlight after Jones’ destruction of “Shogun” Rua, the hostilities could have been avoided and Humpty might not have fallen off the wall. Had Evans and Jones handled their upcoming bout as a contest between student and mentor, instead of turning it into a turf war, both the UFC, Jackson’s MMA and both Jones and Evans would have been better off. Because of the hostility and contentiousness around this fight, can the camps be resurrected and can Humpty be put back together again? How will either or both of Jones’ and Evans’ careers be adversely affected in the long term, if one or the other no longer trains at Jackson’s and not with each other?
An alternative more dubious theory for Wenk’s departure could have been the merger of the WEC into the UFC. Wenk’s counterpart at the WEC was tapped to replace Wenk, so it seems plausible that the UFC was forced to choose between Wenk or Scholler. Wenk was certainly well compensated. It’s not out of the question that the UFC didn’t want to carry redundant salaries of two PR directors and Scholler was probably the lower paid. Another explanation could have been Wenk’s volatile personality which may have made it difficult for the two to co-exist within one company.


April 7, 2011    







































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